Leading Ladies is a community for like-minded women of Loan Market, supporting each other to be better in business. It's an opportunity to share wins, challenges, learnings, recommendations and contacts. A safe forum of support and solidarity.
In 2020, Loan Market wanted a visual identity for their Leading Ladies event. Something that stood out and made noise and said "I am woman, hear me roar" but with soft undertones of femininity. Below is a visual representation of what a Leading Lady of Loan Market epitomises. The red primary colour against the tall uppercase white letters makes an impact, while the soft pink and graphic elements still gives a feminine touch. Photography had to be in black and white. The contract made it more impactful.
